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Your guide to exploring REAL

Most agents pick a brokerage in the dark. You don't have to.

Before you ever get on a call, you deserve the real numbers, the honest comparisons, and the answers no "recruiter" wants to give you.

I'm Clayton Gits, I have been a Realtor for 21+ years, sold 4,000 homes, and a partner at REAL. But I'm not just another agent who'll sponsor you. My team and I are building a technology company to help agents profitably scale their businesses without working 70 hours/week.

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Partner · REAL Broker
Clayton Gits, REAL Broker partner
The real problem

You don't have a production problem. You have an information problem.

Switching brokerages is one of the biggest decisions of your career, yet most agents make it based on a recruiting pitch, a free lunch, and a gut feeling. That's backwards.

🌫️

The numbers are hidden

Caps, fees, splits, stock, revenue share: every brokerage buries the math. You're asked to commit before you can actually compare.

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Everyone's "the best"

Every recruiter swears their brokerage is #1. Nobody shows you the trade-offs, the fine print, or who it's genuinely not right for.

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The clock is ticking

Every month at the wrong brokerage is money and equity you'll never get back. Indecision is the most expensive choice of all.

So here's my promise: I'll give you the whole picture first, then you decide.

A simple plan

Exploring REAL shouldn't feel like a sales funnel

It should feel like getting a straight answer from someone who's already done it. Three steps, no pressure at any of them.

01

Run the numbers

Use the free calculator below to see exactly what REAL would cost your business this year, based on your real volume and price point.

02

Compare honestly

See REAL side-by-side with the brokerages you're considering. Same questions, no spin (including where REAL isn't the right fit).

03

Talk it through

If it looks like a fit, book a no-pressure video call. We'll walk through your specific situation and build a plan that actually scales.

Why choose me as your guide

We are building a technology company that happens to sell Real Estate.

Most agents pick a sponsor who sells houses. I'd rather you join someone who's building something bigger. The Mission Realty companies aren't just a team; we're an ecosystem: a Mega Team, a property management company, a capital/investment division, a recruiting company, and an AI-first software company that we're building to help agents run their entire business from A-Z.

50+agents & staff on a team that runs with or without me
280doors managed by our property management company
~25deals we'll flip, acquire, or wholesale this year
2,100agent partners at REAL in just over two years
01

The Brokerage

A 50-agent Richmond brokerage with 4,000+ families served and 1,250+ five-star reviews, built on systems, not on me being in every deal.

02

Property Management

280 doors under management, generating recurring revenue and a steady pipeline most agents never get access to.

03

The Capital Company

We flip, acquire, and wholesale ~25 deals a year, so the agents around me learn how real investors actually think.

04

Recruiting & Attraction

2,100 agent partners at REAL in two years. That's not a side hustle; it's a scalable, second business I can hand you the playbook for.

05 What's next

AI-First Technology

We're building AI-first software to help real estate agents run their businesses more efficiently: lead follow-up, transactions, marketing, and ops. When you join me, you're not just joining a brokerage. You're getting early access to the tools we build.

If you're an ambitious agent, the question isn't "which brokerage?" It's "who's building the future I want to be part of?"

Big question #1: what does it cost?

The REAL Broker cost calculator

Other guides make you book a call to find out the numbers. We don't. Set your sales, price point, and commission, and watch exactly what you'd pay (and earn back) at REAL this year.

It accounts for the 15% split, your cap, transaction fees, the Elite Agent path, and the up-to-$20,000 reward most calculators conveniently leave out.

Updated for 9/1/2026: These reflect REAL's new fee structure: $300 annual brokerage fee installments, $50 Compliance/Broker Review Fee, $100 Elite transaction fee, and $20,000 total Elite equity award ($12k RSUs + $8k Cultural Award). Nothing is hidden behind your email.

Your REAL year, calculated

Estimate · updates live as you adjust
⚠️ $4k cap requires a team of 12+ agents with $100M+ in annual production.
Your total cost this year
$0 / year
0deals to cap
N/Adeals to Elite
Line itemRateThis year

Want me to walk through these numbers for your exact business?

Book a free call →
Big question #2: how does it compare?

REAL vs. the brokerages you're weighing

The honest, side-by-side most recruiters won't put in writing. If another model fits you better, I'll be the first to tell you.

What actually matters REAL Broker Traditional Cloud Brokerage Local Franchise
Commission split85/15 to cap80/20–85/1570/30 or worse
Annual cap$12K (low)$16K+Often uncapped
Stock ownership for agentsYes, publicly tradedSometimesNo
Revenue share / attraction incomeYesYesRarely
Elite Agent rewardUp to $20,000 backNoNo
Tech & AI tools includedYesAdd-on costVaries
Best fit for…Agents who want to own equity & build scalable incomeHigh-volume solo producersAgents who want a local brand & office
No commitment

Get REAL's training, free, every week

Each week I send the 5 live masterminds REAL agents actually use to grow, the same playbooks that helped me serve 4,000+ families. Plus the latest REAL news and my newest videos.

  • Lead Generation
  • Social Media
  • Business Growth
  • AI for Agents
No spam. Unsubscribe anytime. We never sell your info.
REAL Talk

Straight from the channel, no edits, no spin

I break down REAL's economics, tech, and the industry shifts in public. Watch a few, then decide for yourself.

REAL CEO Tamir Poleg Breaks Down the RE/MAX AcquisitionWhat it signals for agents
Most Agents Aren't Ready for This AI ShiftWhy your next move matters
The AI That Schedules Showings For YouREAL's digital assistant, explained
How REAL Wallet Is Changing How Agents Get PaidA deep dive
Watch more on YouTube →
Why I chose REAL

What you actually get when you stop guessing

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The lowest practical cap

An $12K cap means you keep more of every deal, faster; then your split flips in your favor for the rest of the year.

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The $20K Elite Agent reward

Hit Elite status and REAL gives back up to $20,000 ($12k in RSUs plus an $8k Cultural Award). Most "cost calculators" pretend this doesn't exist. Ours doesn't.

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Real equity, publicly traded

You earn stock in a company doing $2B+ in revenue, building wealth beyond your commission checks.

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Revenue share that scales

Attraction income that can grow into a second business (the same model that let me step back without losing income).

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AI & tech, included

From showing assistants to the REAL Wallet, the tools come built-in, not bolted on for an extra fee.

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A guide who's done it

21+ years, 4,000+ families, and a partner at REAL. You're not getting a recruiter; you're getting a mentor.

Latest REAL news

What's happening at REAL right now

Because a transparent guide keeps you current, not just signed up.

Financials

Real Brokerage Financials Breakdown (2025)

Growth, risks, and what every agent should know about one of the fastest-growing public brokerages in North America.

Watch the breakdown →
Tech

The AI That Schedules Showings For You

REAL's new digital assistant update is changing how agents manage their day, without adding headcount.

Watch the breakdown →
Leadership

REAL CEO Tamir Poleg Breaks Down the RE/MAX Acquisition

What REAL's biggest move yet signals for agents weighing where to build their next decade.

Watch the breakdown →
Clayton Gits
About your guide

Hi, I'm Clayton Gits.

For over 20 years I've been building businesses in real estate that scale without me in every deal. I lead Mission Realty in Richmond: a 50-agent brokerage, 4,000+ families served, 1,250+ five-star reviews, alongside a property management company managing 280 doors and a capital division that flips, acquires, and wholesales ~25 deals a year. All of it runs with or without me.

"I'm not building a brokerage. I'm building a technology company that happens to sell real estate, and I want ambitious agents building it with me."

In just over two years, 2,100 agents have partnered with me at REAL. Now we're building AI-first software to help agents run their entire business. When you explore REAL with me, you're not getting a recruiter, you're getting a partner who's playing a much bigger game.

2,100Agent partners at REAL
280Doors managed
1,250+Five-star reviews
Book a free video call →
No pressure. No pitch.

Ready to explore REAL with the numbers in front of you?

Book a free video call. We'll go through your exact business, your goals, and whether REAL is genuinely the right move, even if the answer is "not yet."

Schedule my free call → Run the calculator first