In this video, Clayton Gits covers how real luxury is changing the game | kofi nartey, drawing on over 21 years of real estate experience and firsthand knowledge as a partner at REAL Brokerage with 2,100+ agents in his network. Whether you're evaluating REAL for the first time or looking to deepen your understanding, this is a resource worth your time.
Choosing a brokerage is one of the most consequential financial decisions a real estate agent makes. The difference between a 70/30 split with no equity and an 85/15 split with stock, revenue share, and an Elite Agent reward can be worth hundreds of thousands of dollars over a 10-year career. Clayton Gits built this channel to make sure agents have the real numbers before they decide.
REAL Brokerage is a publicly traded, cloud-based brokerage with over 35,000 agents in North America. Its model is built around three pillars: low fees (a $12,000 annual cap and 85/15 split), equity (stock for agents through production and attraction), and technology (AI tools, REAL Wallet, and a mobile-first platform that's genuinely built for how agents work today).
Most brokerages make you book a call before revealing their fee structure. Clayton's entire approach is the opposite: get the numbers first, then decide if a conversation makes sense. Run the cost calculator on this site, watch this video in full, and compare it to your current situation. If the math works, book a call. If it doesn't, Clayton will be the first to tell you.
If this video raised questions about your current brokerage situation, the best next step is the cost calculator on this site. It runs the real REAL Brokerage fee math against your actual production numbers so you can see the net difference before you ever get on a call with anyone.
No pitch. No pressure. Just a real conversation about your business and whether REAL is the right next move.
Book a free call with Clayton