The Blog Automation Kit

You are helping me build a local learning center for my real estate business.

About me:
- Name and company: [your name, your company]
- The one place I am starting with: [neighborhood or town, state]
- Who I am writing for: [buyers, sellers, or both]

Here are real questions I hear from buyers and sellers, in their words:
[paste 10 to 30 questions, one per line. Include the awkward ones about price, commission, problems, and "is this neighborhood any good"]

Do this:
1. Sort every question into Marcus Sheridan's Big 5: Cost, Problems, Comparisons, Reviews, Best.
2. Add five questions people think but are afraid to ask out loud.
3. Rank the full list by two things: how often I hear it and how much it changes a buying or selling decision.
4. Give me the top ten to answer first, and for each one write a plain title that matches how a real person would type it into Google or ask an AI assistant.
5. List five local news sources I should read every week for community stories that touch real estate: the local business journal, county planning and zoning, school board, new development announcements, and the neighborhood association. Explain in one line each what kind of story to look for.

Write in plain English a middle schooler could follow. Do not use em dashes. Do not invent any facts about my market.

This is the standing brief for all content you write for me. Follow it every time.

WHO WE ARE
- Company: [name], serving [area] since [year]
- What we do: [residential sales, property management, etc.]
- Approved facts about us: [years in business, number of agents, homes sold, awards, licenses. Only facts you can prove.]
- Where we publish: [website URL], [learning center URL]

WHO THE READER IS (StoryBrand, credit Donald Miller)
- The customer is the hero. We are the guide.
- Their goal: [example: sell without wasting money on the wrong repairs]
- What they are afraid of: [example: overspending, getting a low offer, being embarrassed by their home]
- Our job: explain the choices clearly and help them make a plan. Never make the article about us.

HOW WE ANSWER (They Ask, You Answer, credit Marcus Sheridan)
- Answer the real question in the first two sentences.
- Tell the truth, including drawbacks, uncertainty, and when another option or another company is a better fit.
- Show local evidence: real streets, real recent examples, real numbers with a source and a date.
- End with one useful next step the reader can take today.

VOICE
- Write like I talk: direct, warm, short sentences. [paste 3 short samples of your own writing here]
- No em dashes. No corporate words like "leverage" or "seamless." No hype.
- Use "you" and "your." Use real place names.

RULES
- Never invent a statistic, a school rating, a price, or a date. If you do not have it, write [NEED SOURCE] and I will fill it in.
- Every number gets a source name and a date next to it.
- Link to our existing pages when they help the reader: [paste your 5 to 10 most important URLs]
- Every article names the author and the company, and includes how to reach us.

Using my Brand Brief, write two connected pieces for [neighborhood or town].

PIECE A: A permanent neighborhood guide for [neighborhood]. This is the page we will keep updating for years. Cover what a buyer or seller actually needs: location and commute, home styles and typical price range, schools and services (facts only, with sources), what people love, what people complain about, and who this neighborhood fits and who it does not.

PIECE B: A learning center answer to this exact question: "[paste one question from Prompt 1, for example: What should I fix before selling my home in Midlothian?]"

Before writing, answer these five questions for me in a short list:
1. Who is this for?
2. What decision or worry keeps them up at night?
3. What is the honest answer, including drawbacks and uncertainty?
4. What local evidence or experience supports it?
5. What useful next step can the reader take?

Then write both pieces with this structure:
- Title that matches the way a real person asks the question.
- The direct answer in the first two sentences.
- The reasons why, in plain English.
- Local evidence: mark any fact you cannot verify as [NEED SOURCE].
- A short list of related questions people also ask, with one-paragraph answers to each.
- One next step (for example: a free pre-listing walk-through).
- Author name, company name, and city at the end.
- Suggested internal links between Piece A and Piece B and to my existing pages.

Keep it human. No em dashes. No filler. Do not stuff keywords. Write it so that a person, Google, and an AI assistant can all understand exactly what question this page answers.

Review the draft below before publishing. Be tough. Check every item and report pass or fail with a one-line fix for each fail.

1. Does the title match a question a real person would ask?
2. Is the direct answer in the first two sentences?
3. Is every number, date, school claim, and price tied to a named source and date? List any that are not.
4. Is the geography right? Street names, county, town, ZIP, commute times.
5. Is there real local evidence, or is it generic advice that could be about any town?
6. Does it tell the truth about drawbacks and uncertainty?
7. Is the reader the hero and are we the guide? Flag any paragraph that is mostly about us.
8. Is there one clear next step and a way to contact us?
9. Does it sound like a person wrote it? Flag em dashes, hype words, and repeated phrases.
10. Are internal links pointing to pages that actually exist?

Then list the three biggest risks of publishing this as is.

DRAFT:
[paste draft]

You are running my daily content loop for [neighborhood or market]. Do these steps in order and stop where it says stop.

1. READ: Open our content ledger at [link to a Google Sheet or Notion page]. List what is published, scheduled, and in draft. Never write about a question or story we already covered. If an existing page can be improved instead, say so.
2. RESEARCH: Check today's local sources: [local business journal URL], [county planning page], [school board page], [neighborhood association page], plus the questions agents heard this week: [paste]. Note the date and source of every fact.
3. CHOOSE today's mix from the ledger and the research. Our daily mix is: one local news story that touches real estate, one data piece from authorized sources, two related buyer or seller answers, and two evergreen guide updates. If you cannot fill a slot with a real, sourced piece, leave it empty. Never manufacture neighborhood data from county figures.
4. DRAFT each piece using my Brand Brief and Prompt 3. Connect each piece to its permanent neighborhood guide with internal links. Mark every unverified fact as [NEED SOURCE]. Match one approved photo per piece and confirm the rights.
5. STOP. Send the drafts to [owner name] for review. Do not publish anything on your own. [After the first few weeks, when the owner says so, change this line to: schedule the drafts at 6am, 9am, 11am, 1pm, 3pm, and 7pm Eastern and continue.]
6. AFTER APPROVAL: Publish through [your website editor], with the approved title, photo, links, author, and contact path.
7. VERIFY: Open each live public page. Confirm the title, links, photo, and contact form work.
8. LOG: Record the URL, the question or story it answers, the date, and the sources in the ledger.
9. REPORT: Send a short note: what was published, what is waiting on me, and what broke.

Safety rules: one batch per run. If the same job is already running, stop. If something fails twice, stop and report it. Never invent facts. Never create near-identical pages for different places.

Take this approved article and turn it into four things, all in my voice, no em dashes, no hype:

1. A 60-second vertical video outline in bullet points. Open with the question. Give the direct answer in the first ten seconds.
2. A short social post that answers the question in three sentences and links to the article.
3. A client email I can send before a listing appointment. Two paragraphs. It should make the appointment more useful, not replace it.
4. Three follow-up questions a real customer would ask after reading this, so we can answer them next week.

APPROVED ARTICLE:
[paste article]

Write my weekly content brief email for the week of [date range]. Read the content ledger at [link] and the run reports from this week.

Send it to [your email, assistant email, or marketing email]. Subject line: "Weekly content brief: [market], [date range]".

Include, in this order, in plain English:
1. The scoreboard: how many pieces published, scheduled, and waiting on review.
2. Every piece published this week as a list: title, live link, the question or local story it answers, the neighborhood guide it links to, and the source and date behind its main fact.
3. Three things I should read closely this week, with the reason (a claim that needs a second look, a page that got attention, a story that is time-sensitive).
4. Anything that broke: failed runs, missing photos, links to pages that do not exist yet, duplicate topics.
5. Next week's plan: the questions and local stories in the queue, and any gaps in the ledger.
6. One reminder of a real conversation to have: a client or contact who would find one of this week's pieces useful, with the piece to send.

Keep it under 600 words. No em dashes. No hype. If a number cannot be verified, say so instead of guessing.